WOMBAT Selling Word of Mouth By And Tell 30/04/2010
This is a great book on selling with out the pressure, increasing sales and increasing customer service, through increased customer contact. Dr Michael Hewitt-Gleeson is a Melbourne-based author, motivational speaker and cognitive scientist, whose research has been in designing human thinking strategies and what he calls ‘software for the brain’. In 1979 he co-founded the School of Thinking in New York City with Dr Edward de Bono and in 1980, Dr de Bono was Michael’s tutor for the world’s first PhD in Lateral Thinking. Since then, Michael’s training lessons have reached over 70 million people worldwide. He is acknowledged for having provided the theoretical base for the current trend of ‘customer-driven’ strategies which informed sales and marketing in the 1980s and ’90s and led to the evolution of darwinian marketing, e-commerce, permission marketing and viral marketing. Download an e-book copy at Dr Michael Hewitt-Gleeson is a Melbourne-based author, motivational speaker and cognitive scientist, whose research has been in designing human thinking strategies and what he calls ‘software for the brain’. In 1979 he co-founded the School of Thinking in New York City with Dr Edward de Bono and in 1980, Dr de Bono was Michael’s tutor for the world’s first PhD in Lateral Thinking. Since then, Michael’s training lessons have reached over 70 million people worldwide. He is acknowledged for having provided the theoretical base for the current trend of ‘customer-driven’ strategies which informed sales and marketing in the 1980s and ’90s and led to the evolution of darwinian marketing, e-commerce, permission marketing and viral marketing. Download an ebook copy of the book at http://www.newsellcoaching.com/wombatbook.pdf |

RSS Feed